Art goes digital

Digital art means different things to different people. For art critic Joshua Drake, NFT-based work most likely lends itself to what he called “posing”: collecting art as a method of reputation building.

“I have this work of digital art because it makes me seem a [certain] way in a digital community,” Drake said in a phone interview.

Posing holds value in the flesh-and-blood art world as well. For example, a politician’s collection subtly nudges viewers toward the owner’s authority in all things tasteful, he said.

As a technology, NFTs act as a seal of ownership on a particular creation, assembly of words or even collection of beats at a particular moment in time. That seal is valuable because a community says so, in much the same manner as bitcoin proponents argue the cryptocurrency itself has gained “moneyness.”

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Art goes digital

Digital art means different things to different people. For art critic Joshua Drake, NFT-based work most likely lends itself to what he called “posing”: collecting